Half the budget
is wasted.
Famously.
An old line. Still mostly right. Notes on marketing measurement — from the conversations I'm having and the things I'm reading.
This is where I think out loud.
What I do, when
someone asks.
The longer I do this, the harder it is to explain.
Broadly it's digital marketing transformation, but every time I say it out loud I feel like I'm reading off a slide deck.
The truer answer is messier. What keeps me interested is a strange pair: why and how people buy things, and the cold numbers we use to make sense of it. I help people solve problems in that gap, plus the tech holding it all together. Call it martech advisory, measurement strategy, analytics engineering. Or whatever fits the room.
Here is where I gather reflections on projects I'm working on, conversations I've had, things I've read. If you want specifics: marketing measurement, mostly, for now.
Plus side projects that have nothing to do with any of this, mostly an excuse to feed my AI-assisted coding habit.
From the reading
log.
Things I built
on the side.
Most of these are prototypes — not shipped yet, but I'd love to see them out in the real world.
Get in touch and we'll try to make it happen.
sofie@sofiebergkvist.comCoffee?
If you've read this far, hi. Saying hi back works.
Open door. For the ones trying to get a straight answer from their dashboard, the ones trying to give it, and anyone caught in the middle. Coffee in Stockholm — or virtual from anywhere.